Advertising adds a personality to the business and its product. The advent of modern technologies has made the rural population more techs –savvy than the urban population. Advertising, by painting on the walls, to spread messages are no more appreciated. Today with the penetration of mobile phones, cable television, with a better research technique in [...]
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Advertising ?The art continues
May 31st, 2010 
iwellbc 
Posted in Advertising 
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Comments OffMedia Advertising Must Adapt to Survive in 2009
February 20th, 2010 iwellbc Broadcasters, marketers and media buyers agree that, because we now live in a video-on-demand world in which consumers control what they watch and when, the broadcast advertising model is broken. And while the media industry is still sorting through their predicament on television, perhaps the even more troubling news is that, due to the tough [...]
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