Product DescriptionBestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today’s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, [...]
Posts Tagged ‘rise’
The Fall of Advertising and the Rise of PR
May 19th, 2010 
iwellbc 
Posted in Advertising 
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5 Comments »The Most Important 9-word Sentence in Advertising
May 2nd, 2010 iwellbc As the commercial sector expands, the competition also increases. With globalization taking on humongous proportions, it would be safe to say that no manufacturer today enjoys a monopoly. This competition has given rise to the concept of marketing and advertising. Marketing is a crucial aspect of the sales figures of almost any commercial activity. How [...]
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