Product DescriptionFor Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness…. More >>
Advertising: Principles and Practice
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Advertising: Principles and Practice
May 31st, 2010 
iwellbc 
Posted in Advertising 
Tags: 7e, Advertising, advertising principles and practice, communication, communication departments, DescriptionFor, effectiveness, Introductory, introductory courses, Journalism, Marketing, measuring advertising effectiveness, practice, Principles, product, textbook 
5 Comments »Advertising – Precious Information Or Vicious Manipulation?
May 1st, 2010 iwellbc Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement [...]
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