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Did you Read ?the Death of Adwords for Affiliates? Yet? Discover How to Run Effective Online Advertising Ppc Adwords Game!

iwellbc — Tue, 08 Jun 2010 20:47:38 +0000

Recently, I just read “The Death of Adwords for Affiliates” report. Did you read the “The Death of Adwords for Affiliates” report yet? There are some parts of report I have agreed with whereas I disagreed with some statements in the report as well.

READ THIS: If you are truly serious about the “Online Advertising Ppc Adwords” marketing strategy to grow your home based internet marketing business.

A few years ago, the online advertising ppc marketing or pay per click marketing is the most popular & effective method of advertisement employed by various websites on the Internet. The online advertising ppc marketing may often be referred to as pay for position, cost per click or pay for performance. But regardless of the term used, the online advertising ppc marketing is the online advertiser’s medium of choice for promoting products and services to online consumers.

The online advertising ppc marketing is beneficial to both the advertiser and the consumer. Advertisers using the online advertising ppc marketing only need to pay for the actual click through linked to their sites from search engines. At the same time as consumers are relieved of having to get annoying emails or pop-up ads for products and services.

When an online consumer searches for a specific product or service on the Internet, corresponding online advertising ppc marketing ads are also displayed alongside the results generated by the search engine. This forms a highly targeted consumer group that is more likely to purchase a specific product or service. In addition, websites get to limit their advertisement costs with the use of online advertising ppc marketing. The online advertising ppc marketing is truly a winning solution for both parties.

However, in “The Death of Adwords for Affiliates” report, it shows that there is NO room for affiliate marketing entrepreneurs in this Internet Marketing Advertising Ppc Adwords game. Also, it reveals that big companies have very large budget for keyword bidding and have a TON of keywords to reach their targets. And those companies want to kick out the low-budget players of this game.

Personally, I believe that the large companies have their large budget for keyword bidding and it is difficult for small home based internet marketing business to go into the bidding war. Nevertheless, I disagree that there is NO room for small home based internet marketing business. I strongly believe that there are no any companies trying to be ALL things to ALL customers. If those small home based internet marketing businesses can’t find the opportunity to make profits on the internet through the “Internet Marketing Advertising Ppc Adwords” game, then they have to create their own opportunity in the industry.

Also, how many large companies with large budget are there in the markets right now? How many keywords do they cover? Is it 10,000 keywords per market? There are a lot questions in my mind now. And it is hardly for me to believe that Adwords for Affiliates are death completely!

Additionally, I believe that Google loves high quality, original, relevancy and unique content website. The key of their success is “relevancy”. They have to give exactly whatever people search. They hated rubbish, non-relevancy or spam websites. It is a great real home based business opportunity for affiliate marketing entrepreneurs to build a high quality website rather than a spamming website.

However, in my opinion, you’ll discover the possible drawbacks of Online Advertising Ppc below.

Despite the obvious advantages of online advertising ppc marketing, there are possible drawbacks that can cancel out its benefits. One of the most common problems associated with online advertising ppc marketing is the inexperience of many internet entrepreneurs attempting to use this profitable advertisement method. Simply submitting online advertising ppc marketing ads to a search engine such as Google, does not make up the entire campaign.

The online advertising ppc marketing requires a calculated and systematic approach to setting up ads. Online Advertising Ppc marketing involves the use of keywords and biddings in order to get top placement on a search engine. Getting top search engine placement helps boost traffic to a website that can easily translate into profit.

Without the necessary experience and knowledge to carry out a typical Online Advertising Ppc marketing ad, may turn into an expensive campaign that does not convert into profit. PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for a website that has already built high rankings with their PPC marketing ads.

Bidding on keywords can also be quite costly, as the growing number of websites on the web struggle against each other to bid on the most popular keyword for their PPC marketing ad. Obviously small home based affiliate businesses are at a disadvantage here since big business websites are able to pay more for popular keywords related to their site. This is because most small businesses only set aside a small portion of their capital for advertisement, putting them at a disadvantage.

You’ll also discover how to run your own effective Online Advertising Ppc marketing campaign below.

There are a number of things that a website should consider when running an effective Online Advertising Ppc marketing campaign. It is important to develop a marketing plan in order to get the most return on investment from Online Advertising Ppc marketing. Selecting the most appropriate keywords that relate to the site’s business is essential in Online Advertising Ppc marketing.

However, simply choosing the most popular keywords does not necessarily translate into profit. Selecting more specific keywords that will put a site within the first ten results of a search also gets greater awareness from online consumers. In addition, it doesn’t cost as much as getting the top spot for Online Advertising Ppc marketing.

It is also important that a website constantly monitors the performance of their Online Advertising Ppc marketing campaign. This will help the site modify any existing Online Advertising Ppc marketing ad to make it more productive. At the same time any Online Advertising Ppc marketing ad that has not proven effective can be immediately discontinued. Altering Online Advertising Ppc marketing ads is a continuous process that many websites do in order to increase their return on investment.

My highest recommendation is to find the RIGHT professional & success internet entrepreneurs to help you and be a personally mentor for building highly profitable Online Advertising Ppc campaign.

The popularity of Online Advertising Ppc marketing has given rise to professionals offering PPC marketing services for small and big businesses. One of the most effective ways is to hire a professional PPC marketing company is advisable for a small business without experience in PPC marketing. Most Online Advertising Ppc marketing companies offer reasonable rates for their services and at the same time produce acceptable results.

An Online Advertising Ppc marketing professional can attend to all the details commonly involved in a PPC marketing campaign. Handling an Online Advertising Ppc marketing campaign is a time consuming process that can be overwhelming for a small business. An Online Advertising Ppc marketing professional can help set up an Online Advertising Ppc marketing campaign and later on trains someone from within the business to handle it to ensure its continued success.

Click here now to find great mentors for “Adwords for Affiliates” and get up-to-date information to build highly successful Online Advertising Ppc campaign. You’ll find great successful ppc advertisers and top secrets of how to build & run profitable successful online advertising ppc campaigns.

Finally, there are some good points in “The Death of Adwords for Affiliates” report. Meanwhile, there are also some statements I disagreed completely. My highest recommendations for affiliate marketing entrepreneur who are using Online Advertising Ppc to boost their affiliate commission are: to build a high quality & relevancy website to your niche markets, discover & expand more nice keywords with “think out of the box” attitude, avoid the keyword bidding war and find great mentors for your home based affiliate business.

Read more articles about how to build & run highly profitable successful online advertising ppc campaigns at: http://www.iPayByClick.com

PPC Advertising for Increase Traffic, Leads and Sales

iwellbc — Sat, 05 Jun 2010 08:44:14 +0000

One tool that is causing internet marketing popularity is PPC advertising. PPC stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites. Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

• Pay per placement

• Pay per performance

• Pay per ranking

• Pay per position

• Cost per click (CPC)

Here are the benefits of PPC advertising are:

1. With PPC advertising you need not be a genius in computer and technology to be able to run this ad campaign.

2. PPC Advertising make immediate results are seen after a few days.

3. No need to make a website conform to the SEO rules.

4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.

5. You can make use any PPC advertising search engine available.

6. With PPC Advertising you can type in any keyword you like.

How exactly PPC advertising can increase traffic, leads and sales?

Pre-qualified traffic. PPC advertising leads your customers to you for a lesser cost.

Instant exposure, immediate profits. PPC advertising search engines enable you to get your desired results fast.

Consistent top listings. This is to get your website on top of the sponsored search results for free.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. Then, write the ad creatively but straightforward. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise?

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

Reason Why Advertising Vs “image” Advertising

iwellbc — Sun, 30 May 2010 08:45:56 +0000

Reason Why Advertising vs “Image” Advertising

At the beginning of XXI century, companies take extreme care when formu¬lating and executing sales promotions and advertising campaign. In some emerging markets, advertising efforts can raise eyebrows if companies appear to be exploiting regulatory loopholes and lack of consumer resistance to intrusion. Advertising is defined as any sponsored, paid message that is communicated in a nonpersonal way. Some advertising messages are designed to communicate with persons in a single country or market area. Some advertising campaigns are created for audiences across several country markets such as Europe or Latin America, and can be defined as messages whose art, copy, headlines, photographs, tag lines, and other elements have been developed expressly for their worldwide suitabil¬ity.

Advertising has a great influence on the society as it is often designed to add psychological value to a product or brand, it plays a more important communications role in marketing consumer products than in marketing industrial products. Advertising can control the circulation of ideas about a particular product.

Frequently purchased, low-cost products generally require heavy advertising support to remind consumers about the product. Not surprisingly, consumer products companies top the list of big advertising spenders. IBM, Tesco, M&S just a few of the companies with significant advertising expendi¬tures.

The message of advertisement must be encoded, conveyed via the appropriate channels, and decoded by the customer-receiver. Communication takes place only when meaning is transferred. Three main difficulties can compromise an organization’s attempt to com¬municate with customers: (1) the message may not get through to the intended recipient. This problem may be the result of an advertiser’s lack of knowledge about appropriate media for reaching certain types of audiences. For example, the effectiveness of television.

(2) The message may reach the target audience and may be understood but still

may not induce the recipient to take the action desired by the sender. This could

result from a lack of cultural knowledge about a target audience. (3) The effectiveness of the message can be impaired by “noise” which means external influence such as competitive advertising, other sales personnel, and confusion at the receiving end. These factors can detract from the ultimate effectiveness of the communication.

Before the WWII period, David Ogilvy was one of the most well-known persons in advertising industry. His work and ideas of David Ogilvy was influenced by such famous figures as John Caples Claude Hopkins, and Raymond Rubicam. He foresaw new trends in advertising and emphasized the importance of salesman-ship-in-print philosophy before Albert Lasker. He wrote: “You have only 30 seconds [in a TV commercial]. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull … ” When you advertise fire-extinguishers, open with the fire.” (Ogilvy 1985, cited “Advertising” 2004).

In the post-war period, two main forms of advertising, “image” and “reason why” advertising appeared. Both types have some advantages and disadvantages. In general, it is possible to say that image and “reason why” advertising are used by the companies to deliver different messages to their target audience.

“Reason why” advertising school combines the features of two different philosophies: “Rational” advertising and “Unique Selling Proposition”. The rationale means that people are motivated and persuaded to buy the products. Obviously, this approach does not take cultural considerations into account. The advertising appeal is the communications approach that relates to the motives of the target audience. For example, ads based on a rational approach depend on logic and speak to the audience’s intellect. Ads using an emotional approach appeal to the heart of the intended audience. In other words, some ads use a knowledge-based appeal whereas others appeal to feelings. Unique Selling Proposition is the promise or claim that captures the reason for buying the product or the benefit that ownership confers.

Because products are frequently at different stages in their life cycle in various national markets, and because of cultural, social, and economic dif¬ferences that exist in those markets, the most effective appeal or selling proposition for a product may vary from market to market. Rosser Reeves, the top account man at Ted Bates and representative of “reson-why” school created a well-known phrase “Unique Selling Proposition”. This took place in the mid of 1950s, and since that time has been widely used by advertising professionals. “Unique Selling Proposition” means that “promoting one key feature and benefit of any brand for years and years and years would cut through the clutter of advertising and build an unassailable position in the consumer’s mind” (unique selling proposition – debunked!, 2003). Today, unique selling proposition method of advertising does not work well.

According to Reeves the aim of this method is “getting a message into the heads of most people at the lowest possible cost” (Rothenberg, 2005). As an example of Reeves successful slogans is “Wonder Bread helps build strong bodies 12 ways,” publicly boasted how one client spent $86.4 million in 10 years “on one piece of my copy.” (cited Rothenberg, 2005).

The audience of “Reason why” advertising is uneducated but not stupid people. For this reason, it appeals to logic of a potential consumer. The gurus of “Reason why” advertising are John E. Powers, John E. Kennedy and Albert Lasker, Claude Hopkins, and Rosser Reeves. “Copy” was the technique created by John E. Kennedy and also called “Salesmanship-In-Print”. “Kennedy’s experience with The Regal Shoe Company, Post Grape Nuts, Postum Coffee, and Dr. Shoop’s Family Medicine Co. proved beyond a shadow of a doubt that he truly had isolated that fundamental concept” (Reason-why advertising, 2005).

To evaluate the response of a “reason-why” advertising campaign quantitative research is used. Also, coupons, samples, advertise sales and measure the response help the company to reach its target audience and increase sales. The armory of communication techniques at the organization’s dis¬posal, which might be used singly or in combination, can be blended together into an effective and persuasive communications mix. Zealotry, which implies, according to Bob Garfield, knowable and formulaic, plays a crucial role in “Reason why” advertising.

In contrast, “image” advertising school is designed to enhance the public’s perception of a company, create goodwill, or announce a major change such as a merger or acquisition. It is based on emotional and aesthetic appeal and ahs an impact on consumers’ imagination. The main figures which played a significant role in “image” advertising school developmentwere Helen Lansdowne Resor, Earnest Elmo Calkins, Theodore MacManus, Bill Bernbach, Mary Wells Lawrence.

Bill Bernbach is considered the “creator” of “image” advertising. According to Bernbach the main concepts of this type include: “1. appeal to the heart instead of the head, reach people through their feelings; 2. Soyez Différent (Be Different), 3. Be Relevant, 4. Advertising is an intrinsic part of the product!, 5. Be Credible!, 6. Advertising is not a science, it’s an art!, 7.Don’t be a follower, be a leader!, 8, 9. Be Provocative and Take a stand. (Top Ten people, 1996).

The good example of image advertising is the Boeing ads which were part of a European print cam¬paign launched in 1997 to enhance Boeing’s image by raising awareness of the num¬ber of jobs the company created locally. Following the merger of Daimler and Chrysler in the fall of 1998, a series of full-page print ads announced the formation of the new company. Global companies frequently utilize image advertising in an effort to present themselves as good corporate citizens in foreign countries.

In contrast to “reason why” advertising “image” advertising can be used “for large, widely known companies, but it’s not a cost-effective technique for smaller companies without widespread name recognition” (Moses, 2005). In his article, Moses explains that “reason why” advertising (he calls it informative) should be used by smaller companies. The ads of this type allow the company to put “specific information about their products and services, the benefits of buying their products and perhaps even a little about the company” (Moses, 2005).

Effective image advertising requires developing different presentations of the product’s appeal or selling proposition. In other words, there can be differences between what one says and how one says it. Many alternatives are available including straight sell, scientific evidence, demonstration, comparison, testimonial, slice of life, animation, fantasy, and dramatization.

John O’Toole defined the big idea as a flash of insight that synthesizes the purpose of the strategy, joins the product benefit with consumer desire in a fresh, involving way, brings the subject to life, and makes the reader or audience stop, look, and listen (McDonald, Christopher, 2003).

Taking into account the information mentioned above and the development of each type it is possible to say that there is no universal type for all products. Today, “reason-why” and “image” advertising are used for promotion different categories of products trying to find the best way to reach their audience. For instance, “reason-why” advertising is usually used for pharmaceuticals, technology and packaged goods campaigns. The responsibility for deciding on the appeal, the selling proposition, and the appropriate execution lies with creative.

Nevertheless, this type of advertising gives lower response with cosmetics, clothing and cigarettes. The visual presentation of an advertisement is more important than logic zealotry-like message. Also, some forms of visual presentation are universally understood. Revlon, for example, has used a French producer to develop television commercials in English and Spanish for use in international markets. These commercials are filmed in Parisian settings but commu¬nicate the universal appeals and specific benefits of Revlon products. By producing its ads in France, Revlon obtains effective television commercials at a much lower cost than it would have paid for commercials produced in the United States.

PepsiCo has used four basic commercials to communicate its advertising themes. The basic setting of young people having fun at a party or on a beach has been adapted to reflect the general physical environment and racial characteristics of North America, South America, Europe, Africa, and Asia. The music in these commercials has also been adapted to suit regional tastes. Other examples of image advertising include Nokia’s pur¬chase of full-page newspaper ads to congratulate Florida for winning the 1997 Sugar Bowl. The ads also mentioned the Nokia Sweepstakes, which featured a million-dollar prize if a contestant could throw a football through an inflated cellular phone at a distance of about ten yards.

Of course, the success of this approach will depend in part on avoiding unintended ambiguity in the ad copy. Then again, in some situations, ad copy must be translated into the local lan¬guage. Translating copy has been the subject of great debate in advertising circles. Advertising slogans often present the most difficult translation problems. The chal¬lenge of encoding and decoding slogans and tag lines in different national and cul¬tural contexts can lead to unintentional errors. Virgin Airlines represents an example of “reason why” advertising. Japanese car marketers create a public relations campaign designed to convince Clinton that new taxes will not bring benefits neither to Japanese exporters nor the USA.

To conclude, half a century experience of advertising prove the fact that both “reason-why” and “image” type of advertising are usefully tools to build the bridge between audience and a marketer. They are used for different products to create temporal and worldly, and an image, powerful and lasting effect.

7 Easy Tips to Create your Profitable Ppc Online Advertising Campaign & Make Big Money Through Pay Per Click Search Engine Advertising (ppc)

iwellbc — Thu, 20 May 2010 20:48:21 +0000

PPC stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, online advertising networks, and especially on search engines, Pay Per Click Search Engine Advertising (Ppc Online Advertising) involves sponsored links that are typically in the form of text ads. These are usually placed close to search results (or called organic results), where a PPC advertiser pays a particular amount to visitors who click on these links or banners and land on the PPC advertiser’s web page.

In essence, Pay Per Click Search Engine Advertising (Ppc Online Advertising) is all about bidding for the top or leading position on search engine results and listings. PPC advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning” or “keyword bidding”). PPC advertisers would then pay the bidding price every time a visitor clicks through the website.

Pay Per Click Search Engine Advertising (Ppc Online Advertising) is also known under the following names/variations:

- Pay per placement

- Pay per performance

- Pay per ranking

- Pay per position

- Cost per click (CPC)

Pay Per Click Search Engine Advertising (Ppc Online Advertising) is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a relevancy keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the ‘landing pages’ for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click Search Engine Advertising (Ppc Online Advertising), making it an effective way of advertising your own business ‘online’. Personally, I believe that Pay Per Click Search Engine Advertising (Ppc Online Advertising) is one of the most effective way to promote the NEW online business. You can drive laser-targeted traffic to your website and start advertising online & increasing your business’ reputation dramatically.

READ THIS: If you are interested in Pay Per Click Search Engine Advertising (Ppc Online Advertising) and how to make big money online at home through search engines. You’ll discover the benefits of Pay Per Click Search Engine Advertising (Ppc Online Advertising) below:

- Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.

- Obtain specific, pre-qualified, and quality traffic. Pay Per Click Search Engine Advertising (Ppc Online Advertising) provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

- Widen your reach. Pay Per Click Search Engine Advertising (Ppc Online Advertising) provides additional traffic to your website, aside from the natural or “organic” search engines.

- Track your ROI investment. Pay Per Click Search Engine Advertising (Ppc Online Advertising) makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

My experiences reveal that you have to know what you are doing with Pay Per Click Search Engine Advertising (Ppc Online Advertising). Without the appropriate knowledge and marketing strategy, you are losing big money from your pocket.

Keep reading this article, if you are interested in Pay Per Click Search Engine Advertising (Ppc Online Advertising) and are looking for the significant things to consider while you are creating your own Ppc Online Advertising campaign.

Below are some important things to consider when planning on Ppc Online Advertising campaign. You’ll discover my recommended 7 easy tips to create your profitable PPC online advertising campaign and make big money through Pay Per Click Search Engine Advertising (Ppc).

1. Know your product very well. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right effectively – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your Ppc Online Advertising campaign – if you spend more on advertising but have little or no sales at all.

5. Find the right targeted keywords. Decide which keyword phrases to opt and bid for. Do some effective keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

- Discount offers

- Testimonials

- Celebrity/famous endorsers

- Money-back guarantees

- Free trials or sample offers

- Freebies

- Reverse psychology

- Major benefits (“Lose weight”)

- Direct instructions (“Click here”)

7. Maintain a high quality & professional-looking website. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

My bottom line is that if you’re done your own Ppc Online Advertising campaign properly, Pay Per Click Search Engine Advertising (Ppc Online Advertising) can be an effective marketing tool that will maximize the return on your investment. Also, you can make big money online at home through your Ppc Online Advertising campaign.

Learn More About Pay Per Click Search Engine Advertising (Ppc Online Advertising) at: http://www.iPayByClick.com. You’ll find everything you have to know for building your profitable PPC online advertising campaigns. Also, you will learn how to become a super and success PPC advertiser on the website.

Pay for Performance (p4p) Advertising

iwellbc — Sat, 01 May 2010 20:59:00 +0000

Businesses around the world invest, or to be more precise, they spend, untold numbers of dollars to advertise, market and promote their products and services to make sales and gain new clients. In an economic downturn these expenditures may be reduced due to cost constraints and consumer reluctance to buy.

As an example it costs around $1,000usd for a small classified advertisement in the weekend editions of major USA newspapers, $2-3,000usd for a similar placement in monthly travel magazines. Radio spots, from ‘cheap and nasty’ during the hours when nobody is really awake to prime time messages to thousands, the majority of whom may not be interested and many of the rest may just go to a competitor. In effect, business advertisers may often pay for ‘lack of performance’. Either the advertising copy was ineffective or the reach of the medium and quality of the audience was ineffective.

In other fields of endeavour we work, perform, produce and then get paid. Why not in advertising?

It may be the time to rethink the effectiveness of our advertising spend and to rethink who we spend it with, what we spend it on, when we should spend it, where we should spend it, why we are spending it, how we should spend it? Or even, ‘if’ we should spend it.

In other words, how can we get more value from our advertising spend? Is there a better way?

The internet affords us all exceptional opportunities to showcase our wares but the same problem arises: how do small businesses let the world know about their own websites when contending with the major players who are always able to buy more ‘googling’ stuff than they can?

As well as being approached by media reps from local to national newspapers and magazines, small businesses now get inundated with internet offers such as: ‘top 10 search engine rankings for your website; 50,000 hits guaranteed; increased visits assured with our email programs to our double opt-in email clients.’ And so on and so forth. The emails arrive daily to inboxes everywhere.

Businesses do not want looky-loos clogging up their websites. They want committed buyers to review and compare their products to others. They do not want to give their hard-earned money to advertisers who simply want to sell advertising space. They want advertising partners.

Businesses should be given the opportunity to work with a ‘pay for performance’ option for their own advertising spend. In other words, “work with me, perform with me, produce with me, get results with me and then bill me.” The P4P partnership could generate more advertising revenue than the old system of “just pay, shut up, wait and be thankful for what you get.” Let’s consider a P4P arrangement where a percentage of sales is given to advertisers who produce sales. Many businesses might welcome such an opportunity to partner with forward-thinking advertisers. Just consider how much more advertising copy could be placed.

An example:

A business that operates websites that offer travel in over 70 countries and with products available to travellers in all countries. This company needs to advertise in every country, in all traditional media and in all e-commerce media such as e-newsletters, ezines and websites plus tv, radio and of course the electronic social media. To do this would take an enormous budget, which is not available, but to do this on a P4P arrangement could lead to sales growth that could never be realized with the traditional methods. There could be many similar businesses around the world that could also grow more quickly. Advertisers who are willing to accept a radical change in their business practices by operating a P4P option could also benefit from the business growth of the thousands of global businesses that would embrace this innovative new concept. Sharing the risk of both success and failure. End of example.

The way we now advertise, market and promote business must change. Advertisers should consider P4P and share the risk and the greater rewards for performance. The advertising industry could experience more business, more profits and lead global economic recovery.

More global businesses will readily accept a P4P partnership. Businesses and advertisers can perform together and make better returns for both by sharing the risk and producing improved sales. However, the P4P format should only be implemented when both parties agree that it could produce better incomes for both parties. If advertisers consider that there would be no benefits for them with a P4P arrangement, the business has to also rethink their own advertising methods and lack of confidence of the advertiser for declining the arrangement. A catch 22, but real world.

Although most businesses do not want window shoppers, looky-loos, timewasters, or those who unfortunately cannot afford to buy, they must also be aware that, in travel anyway, “today’s backpacker may be tomorrow’s luxury travel buyer” and should be nurtured and even developed as future customers. A P4P partnership of media and business could develop improved campaigns leading to healthier long-term business growth for all partners.

A recent real case example for internet advertising is as follows:

An internet marketing company stating that they had ‘a list of 3,000,000 enthusiastic travellers’ recently approached a local business. Before even asking for the cost of using their services the business owner switched the tactics by offering them the opportunity to send their message to this list over a period of months, but on a P4P basis (at their cost). The business owner offered to pay them $10usd per sale (out of a $35 total sale). Their comments, “we do not do business that way.”

The retort from the business owner: “if you are not prepared to try and get 1% (yes one percent) of your database to buy my offer (30,000 x $10 = earnings of $300k), it appears to me that you do not have any confidence in your own database, my offer, or my product, but you would take my money upfront even though you have no belief in the success of the mailing. This is not the way I want to do business and you are not the company I want to do business with.”

If advertisers believe that your advertisement will work for you why would they not want to earn a better income from a P4P arrangement? Or do they really have an in-house ethical conflict between editorial and advertising departments? If so, what are advertorials and the published press releases sent from public relations agencies?

Over the years all types of businesses have been convinced by all forms of media to advertise but rarely are they asked to assess the results of the advertisement. Advertisers keep taking the money. Businesses keep on doing the same thing because they have been convinced that they need to be seen and to “do it this way.” Well, maybe it’s time for a change.

The present economic climate is causing stress and strife around the world. Advertisers could find that they have so much white space available forcing them to print thinner newspapers and to offer discounted rates to their recession-proof clients. But what if these advertising agencies and media outlets started to work on a P4P basis with all types of businesses to create new partnerships of media and frontline operations from restaurants to who knows what? A win for the media, a win for the businesses and a win for the buyers who stay informed and are kept aware of local, regional or international opportunities. And maybe full staffing, thick papers and magazines, robust ezines and e-newsletters that will make us all feel more confident about the economy.

Not all situations will allow a p4p partnership but there are enough out there to reward all parties and all we need to do is develop simple operating systems to make this new way attractive and secure for all participants.

The business in the example above could operate on a P4P basis. It could have a P4P arrangement with many different partners in many different countries at the same time. Any downside for the media partners would be minimized by their thorough understanding of the business services and products. They would know the wants and needs of the business and so be in a position to not just accept an advertisement but to be totally involved in the generation of leads and buyers. All partners could get the maximum benefit from the opportunity because the only way to earn revenues is to produce results by better use of skills, creativity, contacts and advertising reach.

A simple method for internet businesses is for unique pages or URLs to be set up for each P4P operation so that accurate assessments can be made of the specific promotion and the fees based on the same statistics and buyers. Another ‘comfort-zone’ action could be for the media P4P partner to collect the ‘gross takings’ and to remit the net after deductions, to the other partner. Vouchers can be created giving all parties an audit trail. Trust is paramount in P4P partnerships.

Many small businesses will survive and help save the global economies. Big business will continue heavy layoffs, cutbacks and corrections until the good times roll again, which could be a long way into the future. Let’s take action now.

Small business together with Small Internet Media (e-newsletters, ezines) and other Smart Media can try new ways to pull us all out of the economic mire. If they seriously consider this new way of advertising, marketing and promotion ‘with’ their clients, not ‘for’ their clients, they can “get going now, or they can sit back, take no risks, take no chances, ignore P4P opportunities, downsize, get laid off, change careers, move away or just keep doing the same old thing and stagnate.”

Thousands of businesses around the world would welcome approaches from all forms of media to advertise, market and promote within a P4P partnership arrangement. This could be a simple way to not only help business survival in the recession but will enable us to prepare for future growth.

We go to work, perform our duties, finish the job, produce results and then we get paid. Why then should we not expect to pay only for the ‘results’ of’ our advertising and not just ‘for’ advertising?

Imagine the global acceptance of P4P. Businesses would be able to advertise anywhere and would never again have budgetary restrictions to advertise, market and promote sales. Media businesses would be getting new clients from places that they would never have considered and at the same time, helping their own clients to expand. Why don’t we do it?

Just because; “We don’t do business that way” is unacceptable!

The positive side of an economic downturn is that new opportunities arise for creative and progressive entrepreneurs to start new ventures such as P4P advertising. They are out there.

Media Advertising Must Adapt to Survive in 2009

iwellbc — Sat, 20 Feb 2010 14:35:35 +0000

Broadcasters, marketers and media buyers agree that, because we now live in a video-on-demand world in which consumers control what they watch and when, the broadcast advertising model is broken. And while the media industry is still sorting through their predicament on television, perhaps the even more troubling news is that, due to the tough economic conditions the world faces going into 2009, all indications are that online ad spending will dip over the next year. What can media companies and advertisers do in this floundering ad ecosystem? The short answer: they will have to change the way advertising is bought and sold, measured and delivered.

Traditional television audiences are eroding. In October, the four biggest broadcast networks reported declines in audiences between the ages of 18 and 49. Many analysts believe that those eyeballs are moving from television to online. Advertising Age, in a study on social networking and its impact on television, found that 25% of users of social networking sites like Facebook indicated they were spending less time watching TV because of the time they were spending online. And more than a third of all 12 – 64 year olds online indicated they used social networking sites regularly. With audiences being siphoned away from television, and using time-shifting digital video recorder (DVR) technology like TiVo to skip ads while they are watching TV, advertising dollars to be had in the broadcast medium are on the decline.

So media companies should simply follow their audiences online, right? The picture is not that clear. The current economic climate is eroding ad spending across the board. TechCrunch indicates that in the third quarter, Google, Yahoo, Microsoft and AOL collectively eked out only a 0.6% increase in online advertising revenue quarter over quarter. MediaPost.com reports that, while online ad revenue is up 11% year-to-date, compared to last year’s growth of 26%, growth has all but stalled in 2008. They predict that 2009 will be the first flat year for online ad spending since 2003. Others offer an even gloomier outlook. In a survey of attendees at AdTech New York, private equity firm Halyard Capital found most predicted digital-marketing budgets would be down 10-20% in 2009.

And even worse news for media companies: rates that advertisers are paying for digital ad space, as traditionally measured by cost-per-thousand impressions (CPM), are trending downward. According to research by Morgan Stanley, the average CPM for a banner ad has dropped from $3 to $1 over the past decade. Consensus seems to be this is because of the proliferation of available inventory (places on the internet to display these ads). In China, advertisers are paying as little as $.05 CPM because of the rapid explosion of inventory. And MediaPost predicts that this decline in the rates advertisers are paying will extend to online video advertising in 2009, which is an area that has been enjoying a two year spike in CPMs.

But what about those social networks to which television viewers are being drawn? Do they offer hope? Halyard Capital found that 68% of those surveyed believed social networks are in the “strongest position to expand” among the alternative marketing channels over the next two years. Advertisers see vast potential in social networking as a channel in which to better target advertising to consumers because of all of the personal information being shared. And content providers see opportunities to tie together traditional media and social networking. Broadcasters are starting to incorporate community features into their online video players. Companies like Joost are tapping into social networks like Facebook for social video sharing.

At first glance, then, social networks seem to offer promise as an advertising haven in an economic downturn. Sites like Facebook, MySpace and YouTube boast a tremendous number of pageviews, a higher than average number of pageviews per user, and a longer average time-on-site. In a CPM-driven world, this massive pool of pageviews represents a virtual treasure trove of “inventory,” because of the sheer number of eyeballs. The problem, however, is that the data shows that the actual performance of ads on these social networks is absolutely dismal. Click-through rates on these sites are 10 to 100 times lower than the average for banner ads, which were already in the 0.1 percent to 1 percent range.

According to Dr. Augustine Fou, Senior VP of Digital Strategy at MRM Worldwide, a digital marketing agency, the very nature of social networking sites make them unsuitable for traditional advertising:

“While the largest Web 1.0 sites (Yahoo, CNET, New York Times, etc.) were content sites that aggregated massive audiences and supported large numbers of pageviews, the largest Web 2.0 sites are social networking sites. The nature of these two types of sites is very different. Users go to Web 1.0 sites and portals to read content or do e-mail by themselves. Users go to Web 2.0 social networks to interact with others and are usually so immersed in socializing they are even less likely to see, let alone act upon, ads, despite the large number of pageviews generated per session. This may partially explain the dramatically lower click rates for ads on social networking sites. “

Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., postulates that social networks are not only ineffective channels for advertising, they are wholly inappropriate places to market in which attempts to do so alienate consumers. McConnell poses the question to advertisers: “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?” He makes the point that “social media” is not really “media” at all. Media is a one-way communication that contains blank spaces that constitute inventory for advertising. Social networking is a dialog between consumers, in which advertising becomes disruptive. Consumers were not intending to create media, they were intending to talk to someone.

If television ad revenue is on the decline, digital ad spending on the whole is trending downward, and social networks are failing to deliver on their promise to reach consumers, what can advertisers and media companies do to weather the storm? Advertisers must ensure that they are getting the best return on investment they can on their remaining ad spending dollars. Instead of paying for the biggest number of eyeballs they can, they should focus on advertising best positioned to make a conversion. Online, this likely signals a needed shift from a CPM model, where advertisers pay for the number of folks who will see an ad, to performance-based measurements. An ad model based on performance would have advertisers paying only for clicks or other targeted consumer actions.

McConnell predicts that as the economy worsens, the fortune of performance-based advertising will rise as impression-based models falter. “‘Spray and pray’ is a little harder to do when you’re under economic pressure,” he said. “So performance-based advertising will gain share over CPM.”

And according to Dr. Fou, “in the Web 2.0 advertising landscape, many advertisers have already moved beyond the cost-per-impression (CPM) model to a more measurable and accountable cost-per-click (CPC) model (e.g., Google Adwords) in which they only pay when users click through, no matter how many times the ad is displayed. Some have even moved to the next step of cost-per-action (CPA), where the advertiser does not pay until the user does the desired action-e.g., make a purchase. “

How can media companies respond to the demand for performance-based advertising? It is no longer enough to simply make inventory available, now these companies must ensure that the advertisements will be effective. This means that it will be more important than ever to target the right advertising to the right consumer at the right time. And media companies will have to work directly with the advertisers to ensure that advertising is tightly integrated with the content in a way that provides the right context and timing for the message.

One channel that offers some interesting promise for targeting of content is mobile. 62% of AdTech’s attendees responding to the survey by Halyard cited mobile as the advertising platform that will grow the most in the next two years. Mobile has the potential to target a consumer at exactly the right time and the right place. Imagine walking into a drug store and receiving a coupon by text message on your mobile phone for an over-the-counter pain reliever. That is the power of location-based advertising, made possible by the proliferation of global positioning system (GPS) technology on mobile phones, that allows providers to know exactly where you are. This is not science fiction – companies like Loopt and NAVTEQ are already starting to serve up location-based ads on a handset near you.

And while social networks may not prove to be the holy grail in providing a channel for advertising, their vast potential for understanding and targeting consumers may still be the key to effective advertising in a performance-based world. Dr. Fou explains that “By redefining social networks as ‘the collective conversations and actions of customers, evidenced online,’ marketers can instead use social networks as places to do research-e.g., test messages with real customers in a real environment, listen to how customers describe their products or services to peers, or get ideas for new products or how to improve current products. And finally, advertisers can identify influencers, mavens or ‘heavies’ on social networks (the ones who are most active in talking, posting or sharing) and let them beta-test and write about their product or service.”

Not only can social networks help advertisers better identify, understand and influence their targets, they have the potential to exponentially extend their reach. According to Advertising Age, there is “emerging evidence that mapping the online relationships among consumers — creating so-called social graphs — can be just as valuable as traditional targeting and segmentation in predicting how people will respond to marketing messages.” The idea is to not only market to your identified target consumer, but market to the other people in that consumer’s social network. The theory is that advertisers should associate “consumers who are already connected and share values and beliefs, a concept called homophily.” Yahoo and several small start-ups are starting to prove out this theory.

Finally, there may still be hope for television. In early November, Dish Network struck a deal with advertising technology firm Invidi that involves the creation of “advanced receivers” capable of “targeted advertising delivery” and “dynamic commercial insertion.” According to Advertising Age, what this means is “[r]ather than bombarding millions of TV viewers with the same ads for things many of them may not be looking to buy, marketers could in the next two to three years send different ads to different households — making certain, for example, that Procter & Gamble wouldn’t have to pay for Pampers ads watched by a couple with no wee tykes and General Motors wouldn’t have to show ads for its Hummer vehicles to a house full of Prius enthusiasts.” Industry experts believe that if consumers are presented with highly relevant advertising, they are far less inclined to skip the ad on their DVR.

What Makes An Online Advertising Agency Crucial For Brands?

iwellbc — Sat, 09 Jan 2010 08:01:03 +0000

Advertising and promotions are the next basic need for branding, after quality standards. So, there arises a need of taking every step strategically. This is due its concern with the image and reputation of the organization owning the brand. The competitive business scenario does not have any room for shortcomings in branding. Now, Internet being a widely used medium today, an online advertising agency becomes useful to serve this purpose.

The Internet advertising solutions gives a cutting edge performance to brands, over similar products and services available in the market. Anonline advertising agency ensures that brand positioning is done efficiently. Leaving no room for other brands to sabotage the client’s image or capture market share. This practice enables the business organization or advertiser to retain a good position in the market. The advertising is done to make people acquainted to brands. This is why the advertisements are scattered all over the media. The viewers respond to the promotions due to the curiosity generated by ads.

An online advertisement agency does not only run the advertisement campaign but also remains a key associate to plan promotional strategies. Some of the premier online advertising agency consists of market analysts that specialize in advertising and buyer behaviour. This gives rise to an organized approach towards generating business. It is crucial because focusing on sensible utilization of ad spends gives high return on ad spends. Internet is one medium that ensures high ROAS. It is due to the cost effective models and efficient networking of ads, which ensures relevant audience.

An online advertising agency uses various methods to drive relevant response to the advertisements. It considers facts related to publishing websites like keyword analytics, website analytics, metrices, website theme and content. The ads are displayed across the most appropriate web spaces.

In turn, the ads are clicked by people actually looking for such products and services. This gives a high response rate to the ads. Moreover, the advertiser has to pay less in comparison to the responsive leads generated. This makes the solutions of anonline advertising agency useful for business development. As, the business organizations are well conversed in converting the leads into profits.

Online Banner Advertising- How Does it Work

iwellbc — Sat, 09 Jan 2010 07:56:40 +0000

Online marketing techniques are gradually increasing. Today there are a number of different techniques that are being used to advertise websites and products online. But amongst all this, it is online banner advertising that in a way made online marketing so effective that today it holds the position where it stands proud. Though there have been so many new entries in the ways of online advertising, it is banner advertising that is still alive and leading the bandwagon.

Past experience says that banner advertising can be a highly effective means of advertising provided it is done effectively. There are a number of aspects that identify the importance of banner advertising, and the most important feature of this aspect is its placement in the right place. You can place your banners in a number of websites and in different pages, but it is important that your banner be placed in the most relevant page of other websites in order to get the most number of clicks from the page. For example if you are an online florist, the best place to ad your online banner advertising is on other greeting card sites, online cakes and pastries store or even on online shopping carts. These are the places, where your banner will be able to attract the most number of clicks.

Online banner advertising is serious business, hence website owners who are planning to venture into online advertising should have a good knowledge about the best ways of placing online banner ads so that they are beneficial to the business. These banners are advertised in several ways. The size, content and idea of these banners differ from one to another. Effectiveonline banner advertising is that, which is able to attain optimum results from its display. The greater the number of clicks on a banner ad, the higher is its popularity.

Apart from the shape, size and position, the content and the image of these banners too, play a vital role in online banner advertising and result in attaining greater number of clicks online. It is the content on these banners that catch the attention of the surfers, when they might feel that the click might take them closest to their search, this is how banner ads actually work. And for every click the website owner pays the advertiser of their website.

Banner Advertising Company: Heavy Advertising, Light On Wallet

iwellbc — Sat, 09 Jan 2010 07:54:33 +0000

The advertisers remain concerned towards their web presence and online advertising. There are lot of activities that goes into establishing brands from a scratch. When the archaic form of brand building is considered, years of hard work and word of mouth publicity distinguished the brands. Now, from local advertising we have advanced to a global form of advertising. Today, advertisers can appoint a banner advertising company for global advertising. It is somehow a tough task to hear but it has really been simplified by use of banner advertisements.

The banner advertising company caters B2B solutions to the corporate advertisers and B2C reach to large pool of advertisers. The banner advertising steers the advertisers clear of the branding hassles. From planning of strategies to the implementation of brand promotion tactics, every thing is done through using the extensive scope of Internet. The growth of brands depend upon the size of brand awareness or campaign floated to monetize the target markets. It is the usage of this global medium, which has increased the usefulness of advertising.

The global count has reached to around 1.15 billion regular Internet users. This is when the advertisers can act smart to utilize the solutions of a banner advertising company. The advertisers believe in the facilities of interactive ad solutions, which can canalize the Internet traffic in an intelligent way. Such an entity has a team of experts who devise solutions after understanding the need, products and services. In addition, the details related to organization and its culture is also taken into account. These may include factors like goodwill, advanced manufacturing process, etc.

These facts are valuable for the experts for decision-making over branding strategies, media planning, target audience, etc. The promotional planning have to be winded according to the budget allocated for campaigns. No doubt that it is a secondary thing in Internet advertising because it is a cheaper form of advertising. The advertisement campaigns includes rich media ads, interstitials, pop up ads, pop under ads, flash video ads, etc. These ads are displayed across wide banner network that consists of publishers from diverse verticals. It places the advertisers in a growing position.

Internet Banner Advertisement

iwellbc — Sat, 09 Jan 2010 07:34:14 +0000

All we know banner advertising has dominated the entire World from many years. Earlier everyone was crazy about banner advertising and they invested lot of money ridiculously on banner advertising. But once a time came when banner advertising lost it’s position due to arrival of dot com crash. Now many advertisers think that online banner advertising is the thing of past and does not have place in today’s advertising marketing. But truth is that banner advertising has still place in today’s marketing world.
But don’t think, I am saying luster of banner advertising has came back but now they are getting cheaper day by day and if you know how to utilize them properly I am sure online banner advertising would be a great advertising tool for you and your online business.

Banner advertising has large range of promotional campaigns those vary from cell phone to online survey companies. In fact almost every company that is selling their services through some form of Internet marketing has a banner advertising system set up.

Important thing about online banner advertising is that banner advertising is almost an art form and banner advertising campaigns should be monitored and launched by professionals advertisers. I have seen many companies that have sworn off banner advertising because they had spent thousand of dollars and much time but didn’t get any chance to succeed.

But that does not mean online banner advertising is completely dead and does not provide any benefit in terms of marketing and advertising. If you run a right banner advertising campaign then it can yield mutually beneficial results for the promoter and the product owner. You should follow some rules to run a successful banner campaign in order to make it useful and beneficial.

Very first things you should remember in banner advertising are niche and relevancy. Niche means your website theme and relevancy means banners placed on other company’s website should relevant to your company niche. If you publish banners relevant to your companies niche them I am sure you would get maximum benefit. For this you could join advertising networks that relevant to your website niche and they will ensure that your banners only appear on relevant websites.

Another aspect of banner advertising that you should focus in creation of banners. I have seen many banners those look very dull and are not able to grab the attention of visitors. Many campaigns fail due to unappealing banners because they are not able to express why they are on a web page and what they want to say? So if you are going forbanner advertising then make you banners more appealing, good looking and should have some attractive text to grab the attention of visitors. There are also two types of banners that you can employ to promote your product, static and dynamic.

Static banners stay the same for all viewers while dynamic ones display a rotation of images. If you make an effort to create tasteful and effective banners that are placed on optimal venues you will see results. If you can’t do these things themselves then you could join anybanner advertising network, which could provide banners according to your needs and niche and they also publish your banners on sites relevant to your niche that provide you good return in short span of time.