Product DescriptionBestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today’s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, [...]
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The Fall of Advertising and the Rise of PR
May 19th, 2010 
iwellbc 
Posted in Advertising 
Tags: Advertising, Al, astonishing number, body, body shop, Bull, case, case histories, closer look, DescriptionBestselling, Era, fact, fall, history, Laura, laura ries, look, major brands, Marketing, marketing strategists, Mart, new era, number, Palm, product, public relations, publicity, Red, red bull, Ries, rise, shop, Starbucks, succe, TODAY, usher, Wal, wal mart, Zara 
5 Comments »Advertising for Your Niche Websites
May 9th, 2010 iwellbc Let’s take a look at how advertising is done for your niche websites. Many of you who are interested in Internet niche marketing will focus on creating websites which either promote products or services which you sell directly or entice website visitors to click on an advertiser’s link. The former is typically considered a commercial [...]
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