Advertising It's Everywhere » client http://www.zoomstats.org Includes views on advertising, ad agencies, account handling, creative and planning and other advertising related topics Fri, 25 Jun 2010 20:46:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 All You Need to Know About Media Advertising http://www.zoomstats.org/all-you-need-to-know-about-media-advertising.html http://www.zoomstats.org/all-you-need-to-know-about-media-advertising.html#comments Sun, 13 Jun 2010 20:56:23 +0000 iwellbc http://www.zoomstats.org/all-you-need-to-know-about-media-advertising.html Media have been the most oldest and reliable means of advertising. Over the years, many businesses have taken the benefit of this source of advertising and have gained profits. Businesses spend a great amount of money for media advertising but their success also depends on choosing the best advertising media. It is advisable to select that type of media that is most suitable to the product and services offered by a business.

What Media Advertising Consist Of?

Media advertising consists of various ways of advertising the product. This includes newspapers, television, magazines, billboards, pamphlets, radio, Internet, yellow pages, and direct mails. The main motive of using media for advertising is to attract audiences and thereby generate more revenue by increasing the sale of the product.

Media Advertising Vehicles

Some of the famous ways of media advertising includes-

Television: Television is one of the most powerful sources of media advertising. TV has the maximum capability of reaching almost every home for the whole of 24 hours.

Newspaper: Newspapers also virtually reaches every home all around the world and is one of the major media components.

Internet: Among these, Internet has proved to be the most opted and successful media. Businesses can advertise their product through a website and can thus attract huge traffic to it.

Magazines: Magazines are also a good medium of media advertising. Magazines are limited to a specific category of people who buy them therefore the advertisements in these magazines are for specific audience only.

Essentials of Media Advertising

Customers easily get the information about the product through media advertising. Before advertising the product through media, a business need to keep in mind certain essential aspects that helps in attracting audiences. This include:

- A good media advertisement should consist of a good content, which should cover the features, usability, and benefits of the product.
- The content for media advertisement should be created by keeping in mind the potential market for the product.
- Putting a lot of money in advertisement does not guarantee success of the product. Therefore put a substantial amount of money only and give priority to content.

Media Advertising Agencies

Due to the presence various media advertising means, it becomes difficult for a business to choose the right medium. This is when the business needs to hire a business adviser or media advertising agencies, which help in choosing the best available media for the business. Over the last few years, the emergence of media advertising agencies has simplified the advertising process for the businesses.

Media advertising agencies consist of professional staff that is divided into different departments. Each department helps a business in taking care of each task of media advertising. The various departments include client service department, creative department, execution department, and public relations team. These departments work in accordance with the client’s needs and requirements to bring out the best results.

Changing With Time

Media advertising sources have changed and developed with time. Previously, TV and newspapers were the most sought out ways of promoting a product. Today Internet, telemarketing, and SMS advertisements have brought a drastic change in media advertisement scenario.

]]> http://www.zoomstats.org/all-you-need-to-know-about-media-advertising.html/feed 0 An Introduction to Advertising Sales http://www.zoomstats.org/an-introduction-to-advertising-sales.html http://www.zoomstats.org/an-introduction-to-advertising-sales.html#comments Thu, 10 Jun 2010 08:45:05 +0000 iwellbc http://www.zoomstats.org/an-introduction-to-advertising-sales.html The art of advertising sales can be fine tuned by understanding your target market and your potential audience. By adapting a few simple techniques and strategies, you can be successful across many different formats.

Selling advertising is something which while similar in aim to any other kind of sales, calls for an entirely different type of approach.

Advertising sales is an intensely competitive field, especially given the enormous number of potential advertising venues available to companies today. As a publisher or owner of any form of media suitable for advertising, you have a number of challenges which must be dealt with in order to successfully; and even more importantly, profitably sell advertisers space in your media.

One of these challenges faced by publishers as they seek to begin or optimize their returns on advertising sales is to convey the benefits to be had by advertising with their particular media outlet. You have to have an in-depth understanding of the advantages of the type of media you are selling advertising in and convincing potential advertisers that your media and in particular, your publication or other venue is ideally suited to reaching their target market.

The right approach to take to advertising sales is largely dependent on the kind of advertising opportunities you have to sell. If you are selling outdoor advertising, it calls for a different set of tactics than if you were selling advertising space in a print publication or on the web. It bears repeating that you have to know your media and know it inside out if you hope to be a success in advertising sales.

You should always ask a potential advertiser what media they currently advertise in and how well it is performing for them. This allows you an opening to suggest ways that your advertising opportunity would be an ideal complement (if their current campaigns are doing well) or alternately, a much more profitable replacement in the event that they are unhappy with the results from their current advertising efforts.

Advertising sales requires an understanding of the customer’s needs and motivations, as well as of your media.

The way to make successful and lucrative advertising sales is to provide the customer with a perception of added value. This means positioning your advertising space as a product which is desirable and serves as a solution to the needs of the potential advertiser. You’ll also need to be prepared to be flexible in order to remain abreast of the competition and always maintain good client relations. If you’re not communicating with your advertisers regularly, you can be sure that someone else is!

Advertising sales can be quite a challenging proposition, which is why many publishers and media owners opt to engage the services of professional advertising sales consultants. This keeps the company’s risk low and the return on investment high. Most importantly of all, using a freelance advertising sales service allows media owners to concentrate on the operations of their business, ensuring continued growth and profitability.

]]> http://www.zoomstats.org/an-introduction-to-advertising-sales.html/feed 0 Reason Why Advertising Vs “image” Advertising http://www.zoomstats.org/reason-why-advertising-vs-image-advertising.html http://www.zoomstats.org/reason-why-advertising-vs-image-advertising.html#comments Sun, 30 May 2010 08:45:56 +0000 iwellbc http://www.zoomstats.org/reason-why-advertising-vs-image-advertising.html Reason Why Advertising vs “Image” Advertising

At the beginning of XXI century, companies take extreme care when formu¬lating and executing sales promotions and advertising campaign. In some emerging markets, advertising efforts can raise eyebrows if companies appear to be exploiting regulatory loopholes and lack of consumer resistance to intrusion. Advertising is defined as any sponsored, paid message that is communicated in a nonpersonal way. Some advertising messages are designed to communicate with persons in a single country or market area. Some advertising campaigns are created for audiences across several country markets such as Europe or Latin America, and can be defined as messages whose art, copy, headlines, photographs, tag lines, and other elements have been developed expressly for their worldwide suitabil¬ity.

Advertising has a great influence on the society as it is often designed to add psychological value to a product or brand, it plays a more important communications role in marketing consumer products than in marketing industrial products. Advertising can control the circulation of ideas about a particular product.

Frequently purchased, low-cost products generally require heavy advertising support to remind consumers about the product. Not surprisingly, consumer products companies top the list of big advertising spenders. IBM, Tesco, M&S just a few of the companies with significant advertising expendi¬tures.

The message of advertisement must be encoded, conveyed via the appropriate channels, and decoded by the customer-receiver. Communication takes place only when meaning is transferred. Three main difficulties can compromise an organization’s attempt to com¬municate with customers: (1) the message may not get through to the intended recipient. This problem may be the result of an advertiser’s lack of knowledge about appropriate media for reaching certain types of audiences. For example, the effectiveness of television.

(2) The message may reach the target audience and may be understood but still

may not induce the recipient to take the action desired by the sender. This could

result from a lack of cultural knowledge about a target audience. (3) The effectiveness of the message can be impaired by “noise” which means external influence such as competitive advertising, other sales personnel, and confusion at the receiving end. These factors can detract from the ultimate effectiveness of the communication.

Before the WWII period, David Ogilvy was one of the most well-known persons in advertising industry. His work and ideas of David Ogilvy was influenced by such famous figures as John Caples Claude Hopkins, and Raymond Rubicam. He foresaw new trends in advertising and emphasized the importance of salesman-ship-in-print philosophy before Albert Lasker. He wrote: “You have only 30 seconds [in a TV commercial]. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull … ” When you advertise fire-extinguishers, open with the fire.” (Ogilvy 1985, cited “Advertising” 2004).

In the post-war period, two main forms of advertising, “image” and “reason why” advertising appeared. Both types have some advantages and disadvantages. In general, it is possible to say that image and “reason why” advertising are used by the companies to deliver different messages to their target audience.

“Reason why” advertising school combines the features of two different philosophies: “Rational” advertising and “Unique Selling Proposition”. The rationale means that people are motivated and persuaded to buy the products. Obviously, this approach does not take cultural considerations into account. The advertising appeal is the communications approach that relates to the motives of the target audience. For example, ads based on a rational approach depend on logic and speak to the audience’s intellect. Ads using an emotional approach appeal to the heart of the intended audience. In other words, some ads use a knowledge-based appeal whereas others appeal to feelings. Unique Selling Proposition is the promise or claim that captures the reason for buying the product or the benefit that ownership confers.

Because products are frequently at different stages in their life cycle in various national markets, and because of cultural, social, and economic dif¬ferences that exist in those markets, the most effective appeal or selling proposition for a product may vary from market to market. Rosser Reeves, the top account man at Ted Bates and representative of “reson-why” school created a well-known phrase “Unique Selling Proposition”. This took place in the mid of 1950s, and since that time has been widely used by advertising professionals. “Unique Selling Proposition” means that “promoting one key feature and benefit of any brand for years and years and years would cut through the clutter of advertising and build an unassailable position in the consumer’s mind” (unique selling proposition – debunked!, 2003). Today, unique selling proposition method of advertising does not work well.

According to Reeves the aim of this method is “getting a message into the heads of most people at the lowest possible cost” (Rothenberg, 2005). As an example of Reeves successful slogans is “Wonder Bread helps build strong bodies 12 ways,” publicly boasted how one client spent $86.4 million in 10 years “on one piece of my copy.” (cited Rothenberg, 2005).

The audience of “Reason why” advertising is uneducated but not stupid people. For this reason, it appeals to logic of a potential consumer. The gurus of “Reason why” advertising are John E. Powers, John E. Kennedy and Albert Lasker, Claude Hopkins, and Rosser Reeves. “Copy” was the technique created by John E. Kennedy and also called “Salesmanship-In-Print”. “Kennedy’s experience with The Regal Shoe Company, Post Grape Nuts, Postum Coffee, and Dr. Shoop’s Family Medicine Co. proved beyond a shadow of a doubt that he truly had isolated that fundamental concept” (Reason-why advertising, 2005).

To evaluate the response of a “reason-why” advertising campaign quantitative research is used. Also, coupons, samples, advertise sales and measure the response help the company to reach its target audience and increase sales. The armory of communication techniques at the organization’s dis¬posal, which might be used singly or in combination, can be blended together into an effective and persuasive communications mix. Zealotry, which implies, according to Bob Garfield, knowable and formulaic, plays a crucial role in “Reason why” advertising.

In contrast, “image” advertising school is designed to enhance the public’s perception of a company, create goodwill, or announce a major change such as a merger or acquisition. It is based on emotional and aesthetic appeal and ahs an impact on consumers’ imagination. The main figures which played a significant role in “image” advertising school developmentwere Helen Lansdowne Resor, Earnest Elmo Calkins, Theodore MacManus, Bill Bernbach, Mary Wells Lawrence.

Bill Bernbach is considered the “creator” of “image” advertising. According to Bernbach the main concepts of this type include: “1. appeal to the heart instead of the head, reach people through their feelings; 2. Soyez Différent (Be Different), 3. Be Relevant, 4. Advertising is an intrinsic part of the product!, 5. Be Credible!, 6. Advertising is not a science, it’s an art!, 7.Don’t be a follower, be a leader!, 8, 9. Be Provocative and Take a stand. (Top Ten people, 1996).

The good example of image advertising is the Boeing ads which were part of a European print cam¬paign launched in 1997 to enhance Boeing’s image by raising awareness of the num¬ber of jobs the company created locally. Following the merger of Daimler and Chrysler in the fall of 1998, a series of full-page print ads announced the formation of the new company. Global companies frequently utilize image advertising in an effort to present themselves as good corporate citizens in foreign countries.

In contrast to “reason why” advertising “image” advertising can be used “for large, widely known companies, but it’s not a cost-effective technique for smaller companies without widespread name recognition” (Moses, 2005). In his article, Moses explains that “reason why” advertising (he calls it informative) should be used by smaller companies. The ads of this type allow the company to put “specific information about their products and services, the benefits of buying their products and perhaps even a little about the company” (Moses, 2005).

Effective image advertising requires developing different presentations of the product’s appeal or selling proposition. In other words, there can be differences between what one says and how one says it. Many alternatives are available including straight sell, scientific evidence, demonstration, comparison, testimonial, slice of life, animation, fantasy, and dramatization.

John O’Toole defined the big idea as a flash of insight that synthesizes the purpose of the strategy, joins the product benefit with consumer desire in a fresh, involving way, brings the subject to life, and makes the reader or audience stop, look, and listen (McDonald, Christopher, 2003).

Taking into account the information mentioned above and the development of each type it is possible to say that there is no universal type for all products. Today, “reason-why” and “image” advertising are used for promotion different categories of products trying to find the best way to reach their audience. For instance, “reason-why” advertising is usually used for pharmaceuticals, technology and packaged goods campaigns. The responsibility for deciding on the appeal, the selling proposition, and the appropriate execution lies with creative.

Nevertheless, this type of advertising gives lower response with cosmetics, clothing and cigarettes. The visual presentation of an advertisement is more important than logic zealotry-like message. Also, some forms of visual presentation are universally understood. Revlon, for example, has used a French producer to develop television commercials in English and Spanish for use in international markets. These commercials are filmed in Parisian settings but commu¬nicate the universal appeals and specific benefits of Revlon products. By producing its ads in France, Revlon obtains effective television commercials at a much lower cost than it would have paid for commercials produced in the United States.

PepsiCo has used four basic commercials to communicate its advertising themes. The basic setting of young people having fun at a party or on a beach has been adapted to reflect the general physical environment and racial characteristics of North America, South America, Europe, Africa, and Asia. The music in these commercials has also been adapted to suit regional tastes. Other examples of image advertising include Nokia’s pur¬chase of full-page newspaper ads to congratulate Florida for winning the 1997 Sugar Bowl. The ads also mentioned the Nokia Sweepstakes, which featured a million-dollar prize if a contestant could throw a football through an inflated cellular phone at a distance of about ten yards.

Of course, the success of this approach will depend in part on avoiding unintended ambiguity in the ad copy. Then again, in some situations, ad copy must be translated into the local lan¬guage. Translating copy has been the subject of great debate in advertising circles. Advertising slogans often present the most difficult translation problems. The chal¬lenge of encoding and decoding slogans and tag lines in different national and cul¬tural contexts can lead to unintentional errors. Virgin Airlines represents an example of “reason why” advertising. Japanese car marketers create a public relations campaign designed to convince Clinton that new taxes will not bring benefits neither to Japanese exporters nor the USA.

To conclude, half a century experience of advertising prove the fact that both “reason-why” and “image” type of advertising are usefully tools to build the bridge between audience and a marketer. They are used for different products to create temporal and worldly, and an image, powerful and lasting effect.

]]> http://www.zoomstats.org/reason-why-advertising-vs-image-advertising.html/feed 0 The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition http://www.zoomstats.org/the-art-of-client-service-58-things-every-advertising-marketing-professional-should-know-revised-and-updated-edition.html http://www.zoomstats.org/the-art-of-client-service-58-things-every-advertising-marketing-professional-should-know-revised-and-updated-edition.html#comments Mon, 17 May 2010 20:45:29 +0000 iwellbc http://www.zoomstats.org/the-art-of-client-service-58-things-every-advertising-marketing-professional-should-know-revised-and-updated-edition.html

Product Description
If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strateg… More >>

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

]]> http://www.zoomstats.org/the-art-of-client-service-58-things-every-advertising-marketing-professional-should-know-revised-and-updated-edition.html/feed 5 The Most Important 9-word Sentence in Advertising http://www.zoomstats.org/the-most-important-9-word-sentence-in-advertising.html http://www.zoomstats.org/the-most-important-9-word-sentence-in-advertising.html#comments Sun, 02 May 2010 08:46:42 +0000 iwellbc http://www.zoomstats.org/the-most-important-9-word-sentence-in-advertising.html As the commercial sector expands, the competition also increases. With globalization taking on humongous proportions, it would be safe to say that no manufacturer today enjoys a monopoly. This competition has given rise to the concept of marketing and advertising. Marketing is a crucial aspect of the sales figures of almost any commercial activity. How the product is presented to the prospect is considered as important as the product itself. But what most advertising businesses seem to overlook, is the most important 9 word sentence in advertising. In the words of Rosser Reeves “A gifted product is mightier than a gifted pen.”

The star of the advertisement is the product not the ad itself.
The central idea behind this 9 word sentence is reinstating the importance of the product, which is the ultimate weapon in the client win over war. Rosser Reeves was most remembered for his annoying Anacin advertisement, which was so excruciating for the viewer that the headache medicine’s name was imbedded in his/her mind. In fact the sales of Anacin tripled after this advertisement went on air. Rather than focus on the quality of the advertising, Reeves believed that the product should be the star of the advertisement. Instead of focusing on creating a beautiful and fancy advertisement, the focus should the on imprinting the products name in the prospects mind. 

Finding and USP of the product and propagating it is the name of the game
It is the unique selling proposition (USP) of the product that should be elaborated in the advertisement, so that it is imprinted in the viewers mind. Reeves adopted the use of slogans to ensure that prospects remembered the product along with its USP. The Dettol antiseptic company launched a soap, which was propagated as an anti septic soap. While it is known that all soaps are antiseptic in nature, Dettol managed to create a niche for itself by advertising its USP as being an antiseptic soap. So creating a unique selling proposition for the product and imprinting it in the prospects mind is the trick to effective advertising.

Good advertisements must generate sales in order to be effective
The ultimate idea behind any business related activity is to make profits. Absolutely no energy should be wasted in undertaking any activity that fails to deliver in support of this ultimate goal of profit making. Profits are made when products are sold. Advertising is a marketing strategy that helps draw the attention of possible buyers towards the product. However, if the advertisement is unable to add to the sales and therefore the consequent profits of a venture, then irrespective of the quality of the advertisement, it fails in its aim. There are several noted ads that are remember, honored and awarded for their great creativity, however sadly in all this show, the product seems to be forgotten completely. So while the ads were lovely, they were at the same time useless. Unless the advertisement can compel the prospects to remember the product and maybe even buy it, it is a bad advertisement, no matter how creative the concept behind it maybe.

Repeat sales make the real profits
Marketing is a combination of four Ps, namely ‘Product’, ‘Price’, ‘Placement’ and ‘Promotion’. Most advertisers seem to forget this combination and interpret the meaning of marketing as only ‘promotion’ of the product. It is imperative to understand the logics of business, if one is to develop a coherent advertising strategy. Profits are made when clients return for the product repeatedly. If a soap manufacturer manages to sell one soap to everyone in the vicinity, the business will start a downward trend as soon as the last customer has been attended to. It is only when users of a product buy it once, use it, are satisfied with it and come back repeatedly to purchase it, that a company can grow infinitely. Even in the virtual world, advertising strategies are developed in order to not only lure the prospect once, but have web browsers return to the site often. E bay has earned a reputation for itself, which makes several shoppers return to the site for various products. Similarly there are holiday package providing sites like makemytrip.com that have several clients returning to look for affordable and interesting holiday packages on the site. The success of these sites lies in clients returning to use their services over and over and yet over again.

The product itself and not the advertising is what creates repeated sales
No matter how efficient the product advertisement is, it can only raise the prospects interest in the product and do absolutely no more. A good add that places the product in the right light and focuses on its USP, will only manage to make the prospect pay attention to the product. An interested prospect may buy the product once. From now on it is the quality of the product, its value for money and other such intrinsic attributes that will come into play. The ‘repeat sales’ wealth creating formula can only be executed and implemented by the product. The copywriter can in no way help in adopting or executing this plan. So unless the product is satisfying the customers needs, the buyer will not return to purchase it again, irrespective of how good the advertising strategy of the product is. The best of advertisements cannot make a customer buy a product repeatedly unless the client has been satisfied by the product. Continuing with the Anacin example, the advertisement made people remember the annoying jingle and therefore by default remember the name of the medicine. But, it was on trying the headache pill the users realized how effective it was. This made them return to the product repeatedly. So what the Anacin advertisement did was only imbed the name of the product in the prospects mind. The repeated sales were only created by the pill itself.

The product quality should not take a back seat to the advertising strategy
When pumping in large amounts of money into your advertising strategy never ignore or compromise on the quality of the product. It is the product that will help you cash in on the major profits that can be generated by repeat sales. Ignoring product performance at the cost of advertising strategy is sure to spell doom for the venture. Since it has been proved that it is the product and not the advertising that causes repeat sales, it is of course crucial that the product be given its due attention.

Repeat sale statistics are like life saving drugs.
Successful business ventures give due attention to maintaining regular and correct ‘repeat sales statistics’ since these send out several signals that are crucial for the business. Repeat sales statistics warn the manufacturer early that the product is not faring well against the competition. Armed with this knowledge, corrective measure may be taken in time so as to pull the product up to mark once more. It is therefore highly advisable that these statistics be maintained month after month and year after year. While almost all commercial ventures understand the importance of advertising, many of them fail to recognize the life saving effects of ‘repeat sale statistics’.

It is an obvious conclusion now that while advertising is essential in today’s day and age of communication and exposure, it should not take away the focus from the product itself. Simply hiring a creative copywriter is not the solution to good and effective advertising. A good copy writer is not one who creates originative ads but one who is able to bring out the USP of the product. It is the USP of the product that will help create a niche for it. Advertising agencies that can use the USP of the product in a magnetic manner to bring the prospect to make the first purchase shall be considered effective. From then on it is the product that will perform. At no given time should the quality of the advertisement awe the viewer to the extent that he/she ignores the product been advertised. So while the temptation to out perform the product is usually difficult to fight off for a copywriter, a good copywriter must at all times keep the product as the prime and only star of the show. The M&M slogan “melt in your mouth” and not your hands, is a classic example of how the product USP was portrayed so as to keep the product as the highlight of the advertisement. Prospects remembered the product and their curiosity was also heightened enough to want to try it out. M&M still rules the market today, and the slogan has also stuck on for decades now. It was the advertisement created by Reeves that got the prospects attention but it was the quality of the product that retained this interest over the years.

]]> http://www.zoomstats.org/the-most-important-9-word-sentence-in-advertising.html/feed 0 What Makes An Online Advertising Agency Crucial For Brands? http://www.zoomstats.org/what-makes-an-online-advertising-agency-crucial-for-brands.html http://www.zoomstats.org/what-makes-an-online-advertising-agency-crucial-for-brands.html#comments Sat, 09 Jan 2010 08:01:03 +0000 iwellbc http://www.zoomstats.org/?p=598 Advertising and promotions are the next basic need for branding, after quality standards. So, there arises a need of taking every step strategically. This is due its concern with the image and reputation of the organization owning the brand. The competitive business scenario does not have any room for shortcomings in branding. Now, Internet being a widely used medium today, an online advertising agency becomes useful to serve this purpose.

The Internet advertising solutions gives a cutting edge performance to brands, over similar products and services available in the market. Anonline advertising agency ensures that brand positioning is done efficiently. Leaving no room for other brands to sabotage the client’s image or capture market share. This practice enables the business organization or advertiser to retain a good position in the market. The advertising is done to make people acquainted to brands. This is why the advertisements are scattered all over the media. The viewers respond to the promotions due to the curiosity generated by ads.

An online advertisement agency does not only run the advertisement campaign but also remains a key associate to plan promotional strategies. Some of the premier online advertising agency consists of market analysts that specialize in advertising and buyer behaviour. This gives rise to an organized approach towards generating business. It is crucial because focusing on sensible utilization of ad spends gives high return on ad spends. Internet is one medium that ensures high ROAS. It is due to the cost effective models and efficient networking of ads, which ensures relevant audience.

An online advertising agency uses various methods to drive relevant response to the advertisements. It considers facts related to publishing websites like keyword analytics, website analytics, metrices, website theme and content. The ads are displayed across the most appropriate web spaces.

In turn, the ads are clicked by people actually looking for such products and services. This gives a high response rate to the ads. Moreover, the advertiser has to pay less in comparison to the responsive leads generated. This makes the solutions of anonline advertising agency useful for business development. As, the business organizations are well conversed in converting the leads into profits.

]]> http://www.zoomstats.org/what-makes-an-online-advertising-agency-crucial-for-brands.html/feed 0 How Do You want To Advertise Online? http://www.zoomstats.org/how-do-you-want-to-advertise-online.html http://www.zoomstats.org/how-do-you-want-to-advertise-online.html#comments Sat, 09 Jan 2010 08:00:37 +0000 iwellbc http://www.zoomstats.org/?p=596 Online advertising is often more cost effective than offline media, where seconds of exposure on TV can sometimes cost a few thousand dollars. Banner advertising has been popular 10 years back. It is powerful and immediate. The internet has become an essential component of any ad campaign. It is growing more than traditional advertising, and includes both search marketing and search engine optimization, which both tap into consumers’ seemingly limitless demands for finding information on theInternet . In one eMarketer forecast, search engine marketing alone is speculated to climb to almost $6.5 billion this year, and to reach more than $10 billion by 2009.

Real-time reporting can be queried on any campaign parameter. Ad networks are critical for aggregating audiences. But if they’re disconnected from the rest of the market, they can hinder efficiency and profitability because they offer limited supply and demand. Its AdLearn technology, which maximizes advertising revenues across the network, learns from the results of previous campaigns and gets smarter with each advertisement placed.

Advertising cannot compete with sales promotion and direct marketing activities in generating short-term (less than one year) sales effects. But in the long-term, the cumulative force of good advertising. Adopting online advertising into the political marketing mix has been a long-term process. In 2007 and 2008 political campaigns reached a breakthrough, incorporating online advertising as part of their campaign equation from day one. Advertisers are also considering ways to send relevant ads to mobile phones, though many people want to get free data or free calls in return for watching ads on cell phones.

Search engines will forever be linked in a type of partnership arrangement with corporate websites, through what others say about your business online, and how your company name, brand, and website are displayed in the search engine results pages. This is even more of a true statement when considering many of the large companies have numerous divisions and/or separate websites each targeting a particular market segment. Search Engine Advertising is now the world’s fastest-growing advertising market. This year in the both the United States and United Kingdom it will eclipse newspaper advertising in total ad spend. Search and other partner sites with the Sponsored Search program. Connects businesses and customers online.

Internet services grew and so did resources. What fell out was the business idea, companies that were not built on a lot of solid ground.Internet advertising exceeded $17 billion in 2005. It has now surpassed billboards, magazines and cable in spending. It grew at an annual clip of 18% from 2001-2006 and only cable TV (10%) was close to a double digit growth rate. Other channels basically kept pace with GDP growth (about 3%), with newspapers (1%) and radio (2%) most negatively affected.

Online advertising is widely regarded as the most effective direct response medium, and achieves higher response rates than traditional direct mail ad campaigns, for a fraction of the cost. It is about getting the right product in front of the right audience. It’s about the ultra niche markets talking directly to their target client base.

]]> http://www.zoomstats.org/how-do-you-want-to-advertise-online.html/feed 0 Advertisement Agencies: When You Seek Responses http://www.zoomstats.org/advertisement-agencies-when-you-seek-responses.html http://www.zoomstats.org/advertisement-agencies-when-you-seek-responses.html#comments Sat, 09 Jan 2010 07:59:47 +0000 iwellbc http://www.zoomstats.org/?p=592 Identifying the target markets is an easy task but drawing response from the target audience is equally laborious. Even so, the markets are full of competition, where competitors adopt cutting edge tactics to get ahead from another. There is no more a monopolistic trend but each of them eyes up on best methods for capturing sizeable market share. This is where advertisement agencies become useful and advantageous to associate with.

The advertisement agencies have a detailed approach towards the Internet advertising and the methods to bring out the most from an advertisement campaign. The advertising campaign is not just about displaying ads but also it is done in order to attract maximum number of relevant responses. Be it drawing the visitors to the web page where client’s banner is placed or enticing them to become a lead, theadvertisement agencies do it all with perfection. The team of creative people design and develop the ads for campaign.

These agencies have media experts that place the client’s ads strategically across the ad spaces, which are likely to attract relevant visitors. The premieradvertisement agencies make sure that the campaign’s performance is conveyed or reported to the advertisers. The advertisers have to do modifications or increase the intensity of targeting the users. The advertisers can also choose the number of visitors that they expect over their web presence. These entities also rotate the ads in a strategic way across partner networks for providing maximum exposure to the brands.

The expertise of the advertisement agencies helps the advertisers to penetrate their target market. The audience is targeted according to various criteria like earning, demography, interests etc. Moreover, the media experts also devise tools to generate leads for the client. In this way, the business organizations move further to increase their sales and revenue. The extensive relevant response achieved from the effective advertising tactics contributes to the growth of brands.

]]> http://www.zoomstats.org/advertisement-agencies-when-you-seek-responses.html/feed 0 Tricks Used by Internet Advertising Agency http://www.zoomstats.org/tricks-used-by-internet-advertising-agency.html http://www.zoomstats.org/tricks-used-by-internet-advertising-agency.html#comments Sat, 09 Jan 2010 07:59:25 +0000 iwellbc http://www.zoomstats.org/tricks-used-by-internet-advertising-agency.html Promoting business on the Internet has become a rage as we are mostly keen on turning to search engines to look for answers to every possible question – from gathering information to purchase goods. Increasing number of use has given rise to a new unit of advertisement firms – Internet advertising agency. Today, teams of these Internet advertisers know no limit to cast impression of their clients’ companies on customers throughout the world, if required. Whether a client targets at mass marketing or target marketing, worldwide marketing or any region specific marketing, spreading knowledge or selling products – an online advertising agency has diverse strategies in place to implement at fulfilling customers’ expectations.

Following are several types of promotional strategies an Internet advertising agency applies -

SEM – SEM or Search Engine Marketing is a combination of SEO or search engine optimization, PPC or Pay Per Click, link building, website design, development and hosting, on page and off page optimization. Through, SEM techniques anInternet advertising agency helps a site to mount through list of top ten rankings of a search engine.

Email marketing campaign – Email marketing is a direct marketing technique an Internet advertising agency espouses for building customer relations and customer retention. This email marketing strategy helps creating beneficial and personal level of communications with potential customers. Whether to build up new client base to promote or enhancing rapport with existing customers, to describe how your products can make their lives better or inform about new promotional offers, product knowledge – email marketing is irreplaceable.

Blog marketing – When an Internet Advertising Agency is found to use power of web blogs, it is said to use blog marketing techniques. Usually, only one marketing topic or idea can be promoted with blog marketing. These blogs are beneficial being sources of content to use as recommendations, referrals to spread advantage of a product and making it attract its target clients.

Other type of marketing techniques an Internet advertising agency deploys are display ads combining standard banner, flash banner, animated banner, pop ups and pop under, video ads, skyscrapers etc. They also use affliate marketing wherein two entities like publisher and sales people or advertisers and merchants transact to pass traffic to other sites and generate leads and sales etc., share profits on the basis of participation.

]]> http://www.zoomstats.org/tricks-used-by-internet-advertising-agency.html/feed 0 Online Advertising Company: To Impress Your Target Audience http://www.zoomstats.org/online-advertising-company-to-impress-your-target-audience.html http://www.zoomstats.org/online-advertising-company-to-impress-your-target-audience.html#comments Sat, 09 Jan 2010 07:55:53 +0000 iwellbc http://www.zoomstats.org/?p=573 The organizations need to spread awareness to achieve sizeable share in the target market. It is the growth or expansion stage that emphasizes on sensible expenditure of capital on advertising. Media like TV, Radio, Print, Outdoor, etc. attract a great deal of huge ad spends. Nonetheless, the league of smart advertisers believe in Internet advertising to spread brand promotions. There comes a need of a strategic partner like an online advertising company that can channelize these activities. For a favourable impact over the target audience available on the web, the solutions come in helpful.

The online advertising is getting good responses for sure. It is clear from the Nielsen/NetRatings data, which tells that advertisers bought 185 billion display ad impressions till March 2006. Surprisingly, it is just double as compared to March 2005 data, which amounted to 97 billion. Today, marketers as well as Internet users are having interest in display ads. This is because of their effective ability to draw user attention and hold them for long time. This becomes useful in translating the brand in order to make it better perceived. In addition, theonline advertising company ensures wide exposure to client’s brands through banner network.

The expert team at online advertising company is proficient in driving relevant traffic to the advertisements. It is ensured by providing captivating experience to the viewers. No doubt that lot of strategies and designing skills goes into advertisements that are flashed across the publisher websites. Few more things that need emphasis includes ad placements, theme of campaign, keyword analysis, website content etc. The ads are creative, interactive, attractive and informative, which gives them an appeal amongst the Internet users. A sizeable share of daily visitors frequent search engines for information on products and services. This inclination is favourable for the advertisers.

The Internet advertisers who appoint an online advertising company enjoy an edge in the target market. The target audience look for certain products and reach the smartly placed banner ads. This is how online ad agencies create awareness even when the user was not looking for the same brand. One interesting thing is the unique appeal attached with ads, as the interesting ones are likely to be carried through word of mouth. The use of innovative targeting techniques ensure intensive campaigning. All of these and lot more proves to be fruitful for business growth.

]]> http://www.zoomstats.org/online-advertising-company-to-impress-your-target-audience.html/feed 0