Branding is an integral part of the sales process. Your brand needs to be created, nurtured and constantly reinforced in the marketplace. There is a reason why branded products sell for more than the equivalent generic store products. Also indicative is the prices paid for some jeans simply because of the name on the label.
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Posts Tagged ‘aura’
Advertising is Essential
January 9th, 2010 
iwellbc 
Posted in Advertising 
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