Product DescriptionHow do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful [...]
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The Advertising Concept Book
May 7th, 2010 
iwellbc 
Posted in Advertising 
Tags: Advertising, amount, aspect, book, business, concept, concept book, course, DescriptionHow, idea, London, New York, Ogilvy, Pete Barry, presentation, product, quick reference, reference, Structured, work 
5 Comments »The Most Important 9-word Sentence in Advertising
May 2nd, 2010 iwellbc As the commercial sector expands, the competition also increases. With globalization taking on humongous proportions, it would be safe to say that no manufacturer today enjoys a monopoly. This competition has given rise to the concept of marketing and advertising. Marketing is a crucial aspect of the sales figures of almost any commercial activity. How [...]
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