by Philip Yaffe
“I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.”
This succinct resume of the advertiser’s dilemma is often attributed to John Wanamaker, the department store pioneer. Some people prefer to give the credit to Henry Ford, the automobile pioneer, or other favorite business [...]
Posts Tagged ‘advertising agency’
Creativity and Common Sense in Non-consumer Advertising
March 21st, 2010 
iwellbc 
Posted in Advertising 
Tags: Abuse, advert, Advertise, Advertisement, advertisements, advertiser, Advertising, advertising agency, advertising campaign, advertising campaigns, advice, answer, anything, approach, art, art and science, attention, balance, Bill Bernbach, body, bout, breakfast cereal, business, business giants, cannot, category, cause and effect, cause and effect relationship, chance, Common, company, concept, Consumer, contact, contention, copy, copywriter, course, creativity, CreativityIntroducing, credibility, department store, development, dilemma, director, discount, discussion, doctor, doesn, effect, emphasis, Emphatically, energy, English, errant, esn, excuse, exposure, face, fact, financial assets, flash, guide, headline, help, henry ford, idea, impact, impulse, information, isn, john wanamaker, journal, kind, lack, language, longevity, major art, majority, market, marketers, Marketing, medicine, message, moment, mythology, name, necessitate, Nonconsumer, Notice, number, objection, observation, opportunity, opposite, order, page, period of time, personality, philip yaffe, picture, pie, piece, pleasing, point, power, practitioner, prescription, principle, product, promotion, proposition, prose, question, reminder, repetition, representative, research, return on investment, reverse, right, rule, RuleThe, sale, science, sell, selling, sense, service, shock, so-called, something, stock, stop, string, Stripped, structure, supermarket, Surprising, symposia, tenet, thought, TIME, Undermine, use, value, wastage, way, witness, word, year 
Comments OffAdvertising ? Redefining Business
January 12th, 2010 iwellbc Are you looking to grow your business? Are you someone who has just started a business and you want to let other people attract to your new business or products? Then opt for advertising, the best option for you. Yes, unless you advertise your product or business, you can never wish of being successful in [...]
Posted in Advertising Tags: advent, Advertise, Advertisement, Advertising, advertising agency, advertisingIf, agency, airport, amp, aspectsIf, audience, banner, business, business print, businessmen, cannot, company, corner, crowds, end, expanding your business, fm radio, form, generation, hole, information, Internet, internet advertising, location, lottery, market, market location, Media, Mobile, move, network, new business, nook, option, order, Outdoor, outdoor advertising, pocket, preplan, print, print advertising, product, public response, publicity, radio, radio advertising, reason, Redefining, Response, road, Show, someone, target, television, television advertising, thinking, use, vehicle, visit, way, world, worldwide, worldwideadvertisingnetwork, www Comments Off
