Broadcasters, marketers and media buyers agree that, because we now live in a video-on-demand world in which consumers control what they watch and when, the broadcast advertising model is broken. And while the media industry is still sorting through their predicament on television, perhaps the even more troubling news is that, due to the tough [...]
Posts Tagged ‘AdTech’
Media Advertising Must Adapt to Survive in 2009
February 20th, 2010 
iwellbc 
Posted in Advertising 
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